Tuesday, October 10, 2006
YouTube against world poverty
The United Nations is using YouTube in an attempt to win support for its official anti-poverty goals. According to yesterday’s Wall Street Journal it has got Y&R, one of the world’s largest advertising agencies, to design videos featuring LonelyGirl15, a character in a popular web series. The videos are already being aired in the run-up to the UN’s anti-poverty initiative - stand up against poverty - this coming weekend.
Strange that the campaign seems to be presenting itself as the authentic voice of the teenager when it is designed by a professional ad agency. Even more odd that the goals that it is supporting are those endorsed by the world’s leaders in 2000.
Strange that the campaign seems to be presenting itself as the authentic voice of the teenager when it is designed by a professional ad agency. Even more odd that the goals that it is supporting are those endorsed by the world’s leaders in 2000.
Labels: development
